Impact storytelling · documentary series
The Great Italian.
30-minute cinematic stories about the people, companies and regions that define Italian excellence around the world. From great names like Gualtiero Marchesi to the builders behind the scenes, like "the Ferrari of beekeeping".
The project
Beyond branding, towards legacy.
The Great Italian is an auteur documentary series produced by Adrama and directed by Maurizio Gigola. Each 30-minute episode tells a story of Italian excellence: a family business, a craft, a region.
The series grew out of the documentary on Gualtiero Marchesi, which premiered in Cannes, was broadcast on Sky, Rai, Prime Video and Hulu and screened in more than 70 cinemas. The first episode, Giuseppe Lega · Il Ronzio del Mondo, premiered in Faenza in September 2026 to a deeply moved audience.
It proves a simple idea: a company's story, told like a film, stops being communication and becomes the heritage of a whole community.
Series trailer
Watch The Great Italian.
Watch the trailer
The format
A film, not a corporate video.
- Length
- 30 minutes per episode
- Director
- Maurizio Gigola, artistic director of the series
- Format
- 4K · 2.35:1 · cinema-grade colour, sound and original music
- The precedent
- Gualtiero Marchesi: premiered in Cannes, broadcast on Sky, Rai, Prime Video and Hulu, in more than 70 cinemas
- First episode
- Giuseppe Lega · Il Ronzio del Mondo · premiered in Faenza, September 2026
- Distribution
- Cinema premiere, festivals and markets, Italian Cultural Institutes, the featured company's channels
- Who it's for
- Companies of excellence, family businesses, towns and regions
Episodes
The series.
New episodes are in development with companies and regions across Italy.
What the featured company receives
A content ecosystem, not a single film.
- The 30-minute documentary, in cinema quality
- A cinema premiere with your community
- Teasers and trailers
- Vertical reels for social media
- Behind-the-scenes and photo album
- Podcast and interviews
- Festival and market strategy
- Screenings at the Italian Cultural Institutes
FAQ
The Great Italian in brief.
What is The Great Italian?
A series of 30-minute cinematic stories, directed by Maurizio Gigola, about the people, companies and regions that define Italian excellence. It grew out of the documentary on Gualtiero Marchesi, which premiered in Cannes.
Who can be featured in an episode?
Companies of excellence, family businesses, towns and regions with a strong story to tell: a founding, a craft, a deep bond with the place they come from.
Where is an episode seen?
An episode lives in cinemas with its premiere, at festivals and markets, at the Italian Cultural Institutes and on the company's or region's channels, together with teasers, reels, behind-the-scenes and photos.
Does your story deserve a film?
Put forward your company or region: let's talk in a 30-minute call.